![]() ![]() ![]() You've sketched out what the space would look like, and you have a rough idea of the different styles you'd like to offer and who you'd bring in to teach classes. The market opportunity looks good: you believe that you've identified an under-served neighborhood with significant demand and enough discretionary income to pay a $100+ monthly membership fee. ![]() Imagine that you're interested in opening a yoga studio in Los Angeles. Josh Kaufman Explains 'Critical Assumptions' The more accurately you can identify and test these assumptions, the less risk you'll be facing. Critical Assumptions are facts or characteristics that must be true in the real world for your offering to be successful.Įvery business has Critical Assumptions that will define if it can survive or not. ![]()
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